Brian Sanders Co-Presents “Managing the Message:
Challenging Plaintiff Control of Public Perceptions of Insurance and Claims”
claimsXchange Annual Conference – Philadelphia, PA
October 9th, 2025 at 2:00pm – Breakout Session
It seems the most effective way to influence public opinion is through the popular media, not only in movies but also in TV, radio, and billboard ads and, to a growing extent, social media and podcasts. Plaintiff firms have become remarkably efficient in their income-generating strategy of depicting insurers as faceless corporations motivated by greed and denying valid claims or forcing unfairly low settlements. This session will look at what is facing the industry and discuss how insurers and the defense bar might effectively push back on this messaging.
Presenters:
Brian M. Sanders, Partner at Koeller Nebeker Carlson & Haluck, LLP
Yvonne Hill-Planter, VP, Claims TPA Manager at Ascot Group
Beth Koller, Attorney at Gilson Daub